An Introduction to Dram Shop Law | laws and issues

A “dram shop” is legal term unique to the US. It refers to any establishment that serves or sells alcoholic beverages. Many states have dram shop laws, or statutes that make such an establishment responsible for any injuries suffered or inflicting by a person who has illegally purchased alcohol from them.This seems like a strange concept to many people who believe in holding everyone responsible for their own actions, even the highly inebriated. To provide some context for these laws, which may help to explain the reasoning behind them, here is a brief overview of our country’s dram shop laws and their historical origins.What Exactly Do Dram Shop Laws Say?In some states a business is not automatically responsible for any damage caused by one of their intoxicated customers. In order to be held legally liable, they have to sell regulated beverages in an illegal way. The exact laws differ by state, but in general it is illegal for businesses to:
Sell alcohol to a person under the age of 21
Continue serving drinks to a person who is visibly inebriated
Fail to respect regulations about the hours of operation for bars or liquor stores
It is important to note that in some states the sale does not even have to be illegal. A bar or liquor store can be held responsible for injuries caused even by a perfectly legitimate customer.If an establishment breaks this law and the intoxicated person in question causes injury to himself or a third party, the establishment could face a lawsuit filed by the injured third party. In some states, a person can even sue for injuries he inflicted on himself while inebriated.Other states include further restrictions than the ones outlined about. In some places a business can be held liable for serving drinks to a person who is “habitually drunk.” In Massachusetts a business can even be used for offensive or vulgar behavior from intoxicated customers.Where Did These Laws Come From?The origins of these laws are usually traced back to the early 20th century Temperance movement. This was a group of people, largely women, who wanted to reduce the amount of liquor consumed in their country, if not end it entirely. They were a driving force behind Prohibition, the period between 1920 and 1933 during which alcohol was illegal in the US.The Temperance movement is often misunderstood. While Prohibition ultimately failed, when one learns more about the issues these women were trying to address, their attempt becomes more understandable. Rather than hating alcohol for its own sake, they were trying to fight the parental neglect, domestic violence, and poverty often associated with drug abuse.For more information on dram shop laws, contact Milwaukee defense lawyers Kohler & Hart.

Why You Should Add Video to Your Online Marketing Strategy | Online marketing

Each day I talk to small business owners and marketing managers about the advantages of video marketing and what it can do for their businesses. Most of the time they associate video production with the cost, not the benefits. Big mistake. One video can be reused for numerous marketing channels. It is a cost effective method to generate more leads. Here are 11 reasons why you should produce an online video and successfully use it for various marketing channels.- Higher Return On Investment potential. Early video adopters found out that video is very cost effective since increased sales outweigh the production cost and bring higher ROI. Businesses hesitate to add video to their marketing mix due to a high video production cost, which remains an obstacle to greater video adaptation. Animated video can be a solution to that since it doesn’t require live action video shooting, extensive equipment and onscreen talent.- Improve SEO ranking. Google, Yahoo, MSN, AOL Search Engines give priority listings to websites that host video content. Research shows that webpages with engagement objects such as video, enhance the user experience and therefore rank higher in search results. Uploading Online Video to the second largest search engine – YouTube, and linking back to your website will add even more weight to your Google search results.- Increase profile views within business directories. Create a short introductory video about your company, products and their benefits. Post video on business directories – Yellow pages, Google places, Yahoo! Local, Bing Local, Yelp and others and drive more traffic to your websites, get more calls, and increase store visits.- Improve email marketing. Are you constantly looking for new ideas to improve response rates? Consider including video in your email marketing campaign. Integrating video can increase click-through rates and lift conversion by 50% (source: Constant Contact).- Track results. The success of a video campaign can be measured accurately in real time. Detailed analysis of how many people viewed the video, who watched it, what behaviors the video generated, and more can be displayed. When you post videos on other websites, you can keep track of the number of visitors it brings to your website.- Enjoy Viral Effects. Online video has a great potential to become viral and be seen by the masses, creating an online word of mouth effect. Viral video became popular through the process of Internet sharing through YouTube, Facebook, blogs and email. Video is a great way to encourage interaction, fun and enjoyment amongst the online community.- Support sales. More companies incorporate videos into their sales presentations that can help sales people to more effectively deliver their marketing messages and sell products. These introductory videos demonstrate how products work, dissolve common objections and show the testimonials of satisfied customers.- Utilize Mobile channels. As many users are switching to smart phones, online marketers are looking for ways to be able to reach them through their handsets. However, not all videos can be played on mobile. E.g. Flash videos cannot play on Apple products such as the iPhone and iPad. The problem can be solved by uploading Flash video to YouTube, which uses HTML5 technology to display various formats of video and then embed YouTube video on your website.- Motivate viewers. Great stories combined with music create a powerful emotional overtone, capture and motivate audiences. Rich content and entertaining stories give consumers editorial reasons to return more frequently to website or blog. Made-for-web video is the most effective online format to positively influence purchase decisions.- Educate and build trust. Video is suited for many forms of presentations to inform and instruct customers about your products, their features and benefits. Audio and visual presentations can accelerate learning by 78% and increase comprehension (source: S. Cartwright, Preproduction planning for video, film and multimedia). Focus your script around the most important points you want your viewers to remember and do.- Reach your audience in any language. Video helps you tell your story in any language and motivate viewers to take action across all time zones and borders. Either record voice over talent in different languages or add translated subtitles to your video to reach broader audiences.Online Video is a no brainer for any business. Start with one video, upload it to various channels and get results.

Career Information for Animal Science Degree Online | Livestock

What is Animal Science Degree Online?Animal science is a diverse field of education which studies the biology of different animals that are under the care of humans. Traditionally the animal science degree online consisted the study of farm and livestock including horses but eventually pets have also been included in this degree program. According to the American Society of Animal Science there are more than 400 job titles in this field making it one of the biggest providers of employment to people.Programs Included in the Animal Science Degree OnlineProfessionals in this field along with the biological study pay emphasis on the growth, reproduction, nourishment and health of all domestic and pets. There are three animal science degree programs you can pursue.

Associate Degree in AS
Bachelors Degree in AS
Graduate Degree in AS
Doctoral Degree in AS
For anyone interested in getting any of these degrees online you will have to start with enrolling into an associate degree program first and after its completion progress into the other programs.Students follow a different course work in every degree program i-e in an associate program the basic business and scientific studies about the upbringing of livestock and study about the production of foods the major courses students need to take are:

Agricultural economics
Livestock production
Organic chemistry
Organic biology
Agricultural statistics
After completing the associate degree students can then further continue their education with a bachelor degree and later go on to the graduate and doctoral fields.Careers included in the Animal Science Degree ProgramIt takes an individual approximately 2-4 years to fully complete any training program in this field. The animal science degree online is directed towards three main sections that are production, range study and general sciences. Students can choose their desired field of study as each field leads them towards different careers. Below are mentioned three of the most common careers which people pursue are.Animal Scientist The main emphasis of the animal scientist is towards the domestic animals, at times they also specialize in a specific type such as pets and livestock. Animal scientists study the reproduction, genetics, development, nutrition and breeding of animals. Few scientists cross-breed animals in order to create a new species and thus carry out many tests and researches. The job outlook for an animal scientist is fair and a qualified individual would easily earn about $49000 easily.Farm ManagerThe complete operations and management of farms are carried out by farm managers who mostly likely choose animal care or finance as their specializations. As a farm livestock manager you will be directing the breeding and transportation of animals along with the feeding, they also offer guidance and tips to farm owners in how to function their farms in a more efficient manner. This profession does not pay much but is an ideal profession for an individual who loves animals and has a deep bond with the farm life.VeterinariansVeterinarians in short vets are animal physician who maintain the health of household pets to zoo animals by offering medication, identifying diseases, dressing wounds and providing aid to animals suffering from various illness. Vets also offer advice to pet owners in how to manage with their pets. All vets need to hold a license in order to practice their profession, they earn around $34000-$50000 annually.